Dogs: Products having a low market share and poor market growth.Stars: They are products having a high market share and a high rate of growth.Question marks: Products with high market growth but low market share.The four quadrants in the BCG Matrix are: The vertical axis of the BCG Matrix indicates a product's growth rate. The horizontal axis of the BCG Matrix shows a product's market share. The matrix is made up of 2 axis and 4 quadrants. Depending on the relative market share and market growth rate, each quadrant is labeled as poor or high performance. The strategy divides a company's products and/or services into a two-by-two matrix.
The BCG Matrix is one of the most widely used portfolio analysis techniques. The Boston Consulting Group Matrix (BCG Matrix), is a business strategy tool used to analyze a firm's brand portfolio's strategic position.
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